HYPE vs. EXCITEMENT

Read the full piece by Ben McConnell:

Hype is:	Excitement is:
An impossible promise	A realistic promise
Sales-driven	Value-driven
Exclamation points	Passion
Obnoxious	Contagious
Cause for mistrust	Cause for belief
Overuse of adverbs	Adverb-free
Narcissistic	Optimistic
Segway	Bike Friday
Contrived	Authentic
Unsustainable	Fuel for the future
From COTC readers:
Bound to burn out quickly	Bound to improve ROI (Zoltan Devai)
Overpromising	Overdelivering (Dan Limbach)
"Some restrictions apply"	Free (Bob Poole)
Mob mentality	Individual thrill (Jeannie Walters)
Artificially colored cornstarch	Top sirloin steak, medium-well (Jon Nichols)
Showing off	Showing up (Maria Reyes-McDavis)
Focused on yourself	Focused on your customer (Bruce Kaechele)