Monday, February 2, 2009

The Psychology of Colour

Tom O'Leary writes:
"What's your favorite color? Obviously, if you ask this question to a group of people, you will get a variety (or spectrum!) of answers. Colors affect people in different ways, and much research has been accomplished to ascertain what emotional response different colors provoke. An effective communicator always takes her audience into consideration when preparing a message. Vocabulary, tone, length of material, and style are all adapted to each particular audience.
But how important is color really in terms of communicating a professional message? Isn't content all that matters? According to, psychologists estimate that the response to color can account for 60% of the acceptance or rejection of a product or service.

Modern communicators who use design elements in their messages must consider what colors are appropriate for their audience. When considering color in the context of your message, you must take into account the cultural, gender, and age difference of your audience." (read on)

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